We are seeking a Freelance CDP & Digital Measurement Specialist to oversee our web and app data

layer, tag management systems, CDP audience setups, integrations, and analytics governance. This role

is architectural and governance-focused rather than campaign-driven, though it requires media agency

relationship management. The successful candidate will ensure structured event tracking, attribution

clarity, and alignment across digital, CRM, and media systems.

Commitment

● 2 days per week until the end of 2026

● On-site preferred

Key Responsibilities

● Design and maintain web and app data layers

● Own tag management systems, including migration from GTM to Tealium iQ and ongoing QA,

and take ownership of future configurations

● Configure and optimise GA4 event tracking and conversions

● Structure and manage Tealium CDP event logic and identity resolution

○ Manage Tealium CDP (EventStream & AudienceStream):

■ Event structuring and enrichment

■ Audience creation and activation

■ Identity resolution and stitching

○ Lead consent orchestration within Tealium, aligned with identity frameworks

○ Own two-way integrations between CDP and digital touchpoints

● Establish and enforce UTM governance standards

● Collaborate with media agencies to validate tracking accuracy

● Document tracking frameworks and maintain measurement playbooks

● Ensure compliance with consent and data governance requirements

Required Skills & Experience

● Advanced expertise in Google Tag Manager and GA4

● Strong understanding of data layer architecture (web & app)

● Hands-on experience with Tealium (EventStream, AudienceStream, Tealium iQ)

● Experience in identity stitching, consent management, and event enrichment

● Experience integrating analytics with paid media platforms

● Strong QA and debugging capabilities

● Ability to produce clear technical documentation