We Are Hiring – Senior Marketing Manager

Ultimate HR Solutions (UHRS) is hiring a Senior Marketing Manager for a leading leisure and entertainment organization in the UAE.

With over 25 years of experience in the HR industry, UHRS connects talented professionals with exciting career opportunities across established organizations.

Job Purpose

To lead and manage marketing and brand strategies across a portfolio of leisure, entertainment, and winter/ski-related brands, driving brand growth, customer engagement, revenue, and business performance.

Key Responsibilities

• Develop and implement marketing and brand strategies across multiple brands and markets.
• Lead marketing campaigns to increase brand awareness, customer acquisition, visitation, revenue, and profitability.
• Ensure consistent brand positioning, creative standards, and customer experience.
• Manage marketing budgets and monitor campaign spending and financial performance.
• Lead marketing activities for ski destinations, snow parks, seasonal campaigns, and leisure experiences.
• Develop and maintain brand guidelines and ensure consistent implementation.
• Monitor consumer, tourism, entertainment, and industry trends and identify new opportunities.
• Use customer data and insights to improve marketing effectiveness and decision-making.
• Coordinate with internal teams, agencies, tourism authorities, and strategic partners.
• Lead marketing projects and initiatives from planning through execution.
• Monitor campaign performance and recommend improvements to achieve business targets.
• Support new brand initiatives, partnerships, events, and customer engagement programmes.
• Ensure marketing activities follow company policies, governance, and compliance requirements.
• Build strong relationships with internal and external stakeholders.
• Lead and motivate marketing teams, agencies, and partners to deliver successful campaigns.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• MBA or postgraduate qualification is an advantage.

Experience

• Minimum 12 years of relevant experience in marketing, brand management, FMCG, leisure, entertainment, or similar industries.
• At least 6 years in a management or senior leadership role.
• Strong experience managing multiple brands and marketing portfolios.
• Experience in brand development, repositioning, brand extensions, and brand frameworks.
• Proven experience leading large-scale marketing and brand transformation projects.
• Regional or international experience across multiple markets is preferred.
• Franchise leadership experience is an advantage.

Key Skills

• Marketing and brand management
• Strategic and commercial thinking
• Strong business and financial acumen
• Campaign planning and execution
• Multi-brand portfolio management
• Customer-focused approach
• Data and performance analysis
• Project management
• Leadership and team management
• Stakeholder and relationship management
• Negotiation and influencing skills
• Strong planning and organizational skills
• Excellent English communication skills
• Arabic Speaker is an advantage

Working Environment

• Regional role with travel across different markets.
• Occasional international travel may be required.
• Works closely with senior management, marketing teams, agencies, and external partners.

If you are an experienced marketing professional looking for a senior opportunity in the leisure and entertainment industry, we encourage you to apply.